The day started off innocent enough. We switched the marquee from "Monday Night Football" to "Toy Machine presents BRAIN WASH." That certainly made at least this stretch of PCH a lot better.
Kevin, Deanna, and I decorated the venue with freshly minted BrainWash
Percentage of these Brain-Wash
posters that were stolen by the end of the night: 100
There was a relative calm before the proverbial storm.
An empty place - would anyone come? Or will it be a riot?
Telling Kevin stories of past premieres from Toy Machine's history. No history matters anymore, the time is now, and Kevin Barnett, your Minister of Propaganda's videos will be the legendary history for thousands of video-watching hordes in 10 years.
Check out Rowley's Blog
about the event.
And his sponsor Volcom blogged it too
The first Loyal Pawns to arrive. I love the dedication. I was able to interface with these young souls through the mini troll door. Drawing, Photography, Skateboarding, and youth, nothing better. (until girls come along.)
All hail your Propaganda
distributor, K. Barnett.
Kevin was a little nervous. But I wasn't. You can't go wrong with pure scrotum-shrivelling skateboarding action with no frills or filler. Anyone who has ever skated and watched a skate video can respect that.
I was stuck working the door. Making sure VIP's got in. (disclosure: everyone was a VIP, and everyone got in.) Nobody else knows all the faces I know. When you are in skating this long, there isn't a face I haven't seen. It was funny though, the later the night got, the more haggard the faces.
A sock-team member called me out
The Loyal Pawns and Minions of the Machine were waiting patiently to get in.
TWS magazine was on the scene
Timothy from Emerica (who we thank deeply for all his support and help and generous coolness) and John Bradford, speaking of John Bradford, scope his blog at Skateboarder
. Oh, and Fucking Brad Pitt was there.
Q: True or False: J-Lay once punched Boosh in the face?
How do these scrawny scumbags
bag these beautiful women?
People and faces in the night, both literally and otherwise...
The epicness of Mike Burnett, who covered this event in a much more professional way than we ever could. Go look at his coverage on Burnout for the non-losery coverage!
Is that Zooey coming in with the Grif-Dog?
Show your ID if you wanna drink. The lovely Anna wristbanded the drinkers.
J. Rattray is a very nice man.
Marisa del Santo, Chris Neiratko, Crockett.
Dan-Lu arrived slightly pickled already, and in a very good mood.
Ladies and beers bro.
What the hell!!!!! Mike get a photo of this!
Billy Marks gets new Toy ink and becomes a life-long Loyal Pawn.
I guess I can't kick him off now...
And he made his friend get one too!
T-Sect snuck up on Kevin...
"Look at this guy!"
Josh Harmony approves.
Transistor Sect revealed!
Atiba loves Daniel Lutheran.
, Ashley B
, and Rob Straser
. Deanna's about to get inappropriate with Grant's crotch.
Matt B's mind was giving birth to thought-diamonds. That's how happy he was about this video.
Fucking Carrot Top was there? Celeb-fest!
Collin Provost the Colonial Foot-soldier was also in a good mood.
Nick Trapasso was the only person who couldn't make it because he is on a Converse tour in another country. But his mother drove from Arizona to see it.
More life-long membership in the Toy Machine lifer club.
Keeping the youth interested is not an easy task. Luckily our Minister of Propaganda and his/your Overlord is skilled at tricking the youth into liking Toy Machine. Joy Division? You weren't born yet. But that does give me hope.
Andrew Lutheran who has some tricks in his bro's part is heavily enjoying himself.
Whoa, I didn't realize this photo was that blurry. But fuck it.
Jordan Taylor brought his whole family to his first Toy Machine part!
Tim Tim, Chad Tim Tim.
Greg Hunt, Zooey Deschanel, and a guy whose name I don't know or forgot, sorry if I forgot it. Wait! That was Zooey coming in behind Grif-Dog. Man, Toy is big-time!
What the fuck? More celebs? Who the hell would show up in a Cruella de Ville style limo?
The red carpet is a 3-inch deep puddle. Welcome to a Toy Machine event.
Let me peek inside this limo and see what celebs are coming out...
Who is that checking out ass back there?
Holy shit! It's the ultimate celebrity, Leo Romero
Epic arrival Leo. Ed applauds the big-dog entrance.
Man: "Whoa there buddy, who's paying for this?"
Leo: "some guy named Ed Templeton."
Ed: "We can't afford it."
Is that Ellen Page? I was at the damn door, how did all these celebs get in?
The place was filled up.
"Lets get Cancer!" – Leo Romero
Leo and Kevin, Kevin is slowly turning into Drevin. (Drunk+Kevin)
The disease that is Toy Machine is spreading slowly.
I showed you this already.
Jordan was drunk, and very loving. I'm always ready to get man-love. That is Austin Stephens
back there, quietly observing the humanity.
Deanna took over door duty for a while, making sure Duff gets in.
These Toy Minions demanded to be put on the website.
Ed with Formerly Active Erica, now Podi-erica? That sounds gross.
Leo says Lemme get some Erica action...
I tried to make an announcement about the sound syncing problem on the main screen, but I couldn't get a word in edgewise. Photo Jon Freeborn
But I must have looked pretty dumb up there.
Finally it started in classic Toy fashion.
The general milling about.
People enjoyed the amount of screens to see the video on, not a bad seat in the house.
Billy watches his part and the crowd goes wild.
More Bill, Seriously.
"I'll toast those groundbreaking tricks by Matt Bennett!" –Abdias Rivera
Everybody gets in! Toy Machine is all-inclusive.
More man-love from Jordan T. He always seems to win the 'lets see whose head is bigger' contest.
"What is a Toy Machine? I come here and drink all the time..." –This guy
"You just carry a salad around with you?" –Billy Marks
The Brains who wash your brains and the women who make them better.
Another 'put me on the website' demand! The Loyal Pawns want to be recognized!
More Sock-Team posse members called me out. Take this bitches, you can't get me.
Atiba, Ed, Geoff. Hard on the outside, soft and chewy inside.
Daniel sprayed beer on the bartender, and the TV, and a computer and got himself kicked out during his own part.
The security was roughing him up.
"Seriously though, you gotta get out." –Security
It happened to Matt B at the Good and Evil premiere too.
"It's so cute when my son gets bounced out of events!" –Daniel's Mom (in the background)
One more photo! I got chewed out by the bartender for trying to keep him in.
Of course, it got a bit crazy in the parking lot. I hear rumors of cops beating up kids, pregnant ladies getting punched, cops being thrown in a puddle, and a tall white kid ripping off his shirt and fighting someone. Who knows what is true.
An epic premiere, an epic night. Thanks to everyone who came to show support, and to all the skate brothers and sisters out there. We really appreciate it.
Hey, no riot this time! But someone did steal a $200 bottle of Hennessey that I'll have to pay for.
Some dude's Flicker is going off with coverage
Rowley blogged about it
TWS was all up in there
Thrasher was there as well
, check out Burnout!
John Bradford's blog at Skateboarder
See Sinclair's video mini-doc about the premiere
over here <---------
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