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B R A I N W A S H Premiere - MEGA-POST

See Sinclair's video mini-doc about the premiere over here <---------
The day started off innocent enough. We switched the marquee from "Monday Night Football" to "Toy Machine presents BRAIN WASH." That certainly made at least this stretch of PCH a lot better.
Kevin, Deanna, and I decorated the venue with freshly minted BrainWash posters.
Percentage of these Brain-Wash posters that were stolen by the end of the night: 100
There was a relative calm before the proverbial storm.
An empty place - would anyone come? Or will it be a riot?
Telling Kevin stories of past premieres from Toy Machine's history. No history matters anymore, the time is now, and Kevin Barnett, your Minister of Propaganda's videos will be the legendary history for thousands of video-watching hordes in 10 years.
Check out Rowley's Blog about the event.
And his sponsor Volcom blogged it too.
The first Loyal Pawns to arrive. I love the dedication. I was able to interface with these young souls through the mini troll door. Drawing, Photography, Skateboarding, and youth, nothing better. (until girls come along.)
All hail your Propaganda distributor, K. Barnett.
Kevin was a little nervous. But I wasn't. You can't go wrong with pure scrotum-shrivelling skateboarding action with no frills or filler. Anyone who has ever skated and watched a skate video can respect that.
I was stuck working the door. Making sure VIP's got in. (disclosure: everyone was a VIP, and everyone got in.) Nobody else knows all the faces I know. When you are in skating this long, there isn't a face I haven't seen. It was funny though, the later the night got, the more haggard the faces.
A sock-team member called me out.
The Loyal Pawns and Minions of the Machine were waiting patiently to get in.
TWS magazine was on the scene too!
Timothy from Emerica (who we thank deeply for all his support and help and generous coolness) and John Bradford, speaking of John Bradford, scope his blog at Skateboarder. Oh, and Fucking Brad Pitt was there.
Q: True or False: J-Lay once punched Boosh in the face?
A: True.
How do these scrawny scumbags bag these beautiful women?
People and faces in the night, both literally and otherwise...
The epicness of Mike Burnett, who covered this event in a much more professional way than we ever could. Go look at his coverage on Burnout for the non-losery coverage!
Is that Zooey coming in with the Grif-Dog?
Show your ID if you wanna drink. The lovely Anna wristbanded the drinkers.
J. Rattray is a very nice man.
Marisa del Santo, Chris Neiratko, Crockett.
Dan-Lu arrived slightly pickled already, and in a very good mood.
Ladies and beers bro.
What the hell!!!!! Mike get a photo of this!
Billy Marks gets new Toy ink and becomes a life-long Loyal Pawn.
I guess I can't kick him off now...
And he made his friend get one too!
T-Sect snuck up on Kevin...
"Look at this guy!"
Josh Harmony approves.
Transistor Sect revealed!
Atiba loves Daniel Lutheran.
Deanna, Ashley B, Grant, and Rob Straser. Deanna's about to get inappropriate with Grant's crotch.
Matt B's mind was giving birth to thought-diamonds. That's how happy he was about this video.
Fucking Carrot Top was there? Celeb-fest!
Collin Provost the Colonial Foot-soldier was also in a good mood.
Nick Trapasso was the only person who couldn't make it because he is on a Converse tour in another country. But his mother drove from Arizona to see it.
More life-long membership in the Toy Machine lifer club.
Keeping the youth interested is not an easy task. Luckily our Minister of Propaganda and his/your Overlord is skilled at tricking the youth into liking Toy Machine. Joy Division? You weren't born yet. But that does give me hope.
Andrew Lutheran who has some tricks in his bro's part is heavily enjoying himself.
Dude, it's Ben Gilley.
Whoa, I didn't realize this photo was that blurry. But fuck it.
Jordan Taylor brought his whole family to his first Toy Machine part!
Tim Tim, Chad Tim Tim.
Greg Hunt, Zooey Deschanel, and a guy whose name I don't know or forgot, sorry if I forgot it. Wait! That was Zooey coming in behind Grif-Dog. Man, Toy is big-time!
What the fuck? More celebs? Who the hell would show up in a Cruella de Ville style limo?
The red carpet is a 3-inch deep puddle. Welcome to a Toy Machine event.
Let me peek inside this limo and see what celebs are coming out...
Who is that checking out ass back there?
Holy shit! It's the ultimate celebrity, Leo Romero.
Epic arrival Leo. Ed applauds the big-dog entrance.
Serious love.
Man: "Whoa there buddy, who's paying for this?"
Leo: "some guy named Ed Templeton."
Ed: "We can't afford it."
Is that Ellen Page? I was at the damn door, how did all these celebs get in?
The place was filled up.
"Lets get Cancer!" – Leo Romero
Leo and Kevin, Kevin is slowly turning into Drevin. (Drunk+Kevin)
The disease that is Toy Machine is spreading slowly.
I showed you this already.
Jordan was drunk, and very loving. I'm always ready to get man-love. That is Austin Stephens back there, quietly observing the humanity.
Deanna took over door duty for a while, making sure Duff gets in.
These Toy Minions demanded to be put on the website.
Ed with Formerly Active Erica, now Podi-erica? That sounds gross.
Leo says Lemme get some Erica action...
I tried to make an announcement about the sound syncing problem on the main screen, but I couldn't get a word in edgewise. Photo Jon Freeborn.
But I must have looked pretty dumb up there.
Finally it started in classic Toy fashion.
The general milling about.
People enjoyed the amount of screens to see the video on, not a bad seat in the house.
Billy watches his part and the crowd goes wild.
Sneek peek.
More Bill!
More Bill, Seriously.
"I'll toast those groundbreaking tricks by Matt Bennett!" –Abdias Rivera
Everybody gets in! Toy Machine is all-inclusive.
More man-love from Jordan T. He always seems to win the 'lets see whose head is bigger' contest.
"What is a Toy Machine? I come here and drink all the time..." –This guy
"You just carry a salad around with you?" –Billy Marks
The Brains who wash your brains and the women who make them better.
Another 'put me on the website' demand! The Loyal Pawns want to be recognized!
More Sock-Team posse members called me out. Take this bitches, you can't get me.
Atiba, Ed, Geoff. Hard on the outside, soft and chewy inside.
Brotherly love.
Daniel sprayed beer on the bartender, and the TV, and a computer and got himself kicked out during his own part.
The security was roughing him up.
"Seriously though, you gotta get out." –Security
It happened to Matt B at the Good and Evil premiere too.
"It's so cute when my son gets bounced out of events!" –Daniel's Mom (in the background)
One more photo! I got chewed out by the bartender for trying to keep him in.
Of course, it got a bit crazy in the parking lot. I hear rumors of cops beating up kids, pregnant ladies getting punched, cops being thrown in a puddle, and a tall white kid ripping off his shirt and fighting someone. Who knows what is true.
An epic premiere, an epic night. Thanks to everyone who came to show support, and to all the skate brothers and sisters out there. We really appreciate it.
Hey, no riot this time! But someone did steal a $200 bottle of Hennessey that I'll have to pay for.

Hot Links:

Some dude's Flicker is going off with coverage! <--------
Rowley blogged about it already.
TWS was all up in there too!
Thrasher was there as well, check out Burnout!
John Bradford's blog at Skateboarder.
Sinclair's video mini-doc about the premiere over here <---------

COMMENT FREELY - Let's break the 50 comment mark!

Posted October 27th, 2010 by Well that's a relief! - People liked it!
Posted By: Devin on October 28th, 2010 at 12:44AM PST
fucking awesomee

where the fuck is the jacob photo?? you where there, right.. jacob, cmon brah!

that fucking brad pitt, so hot right now. the other day he came to my door to go skate and i told him to go the fuck away, i wasnt in the mood to kick it with him.
celebs nowadays, bleh.

i met him once, he's a total humble dude with all the right not to be. hands down to kevin, pawns.

nieratko, his skinema reviews at vice are hilarious, just like pretty much anything he writes. carnie too!

the lutheran bro's eyes look cartoonish, i wish i had mine like that

is that patrick melcher with danlu near the end of the post? creative fella.

definitely this is the post of the year 2010.

high five to all!!

i thought hennesy was cheaper, dam.

every ending is a new beginning, and thats the way the cookie crumbles.
so, when is the next video gonna drop?
...i keed!
Posted By: fresh from mex on October 28th, 2010 at 12:50AM PST
no austin??
Posted By: t on October 28th, 2010 at 01:01AM PST
when will the responsible pawns who couldn't make the premiere, because they were slaving away to make money to spend on toy product, get to see it?
Posted By: john kimble on October 28th, 2010 at 01:03AM PST
more random photos from a loyal pawn:
Posted By: morgnar... on October 28th, 2010 at 01:38AM PST
You know what. Devin Briggs was there, and Jacob and I fucking blew not getting photos of them!
I can confirm they were there. They deserve to be on here.
Posted By: ed on October 28th, 2010 at 01:48AM PST
You said "but fuck."
Tentative date to be in stores?
The next time a Toy video premieres, I'm making my way across the country for it. It'll be my pilgrimage.
Posted By: raul on October 28th, 2010 at 06:13AM PST
sick night!
when's it available for sale?
Posted By: anthony on October 28th, 2010 at 07:23AM PST
Austin has a full part in the video?
When will be available in stores?
Posted By: Victor on October 28th, 2010 at 07:25AM PST
i'm so glad i was able to at least make it to the 8 30 showing. i went straight to the premiere from work(in santa monica).
Posted By: anthony on October 28th, 2010 at 07:31AM PST
I was at a Toy Machine demo once & the guy with the megaphone from the participating skate shop squeals for the crowd to "Give it up for the best filmer of all time, Kevin Barnett!" True story. But, hey he's one of us. So stoked for this. I can't wait to see the damn thing. I saw Dan Lu skate a well known hubba here in KC. The thing is fucking diesel & dude was getting on it higher than I have seen anyone get up on it. Dude's pop is insane! Can't wait. So much good stuff to see.
Posted By: Duckets <3 Matt B on October 28th, 2010 at 07:42AM PST
Posted By: Chicago Wind on October 28th, 2010 at 11:59AM PST
where the fucks trapasso???!?!
Posted By: travis on October 28th, 2010 at 12:10PM PST
If you read the post, you will know what happened to Nick T.
Posted By: ed on October 28th, 2010 at 12:34PM PST
Ed, I'm from Argentina, Brainwash will be available on itunes?
Posted By: Victor on October 28th, 2010 at 12:48PM PST
YES it will be available on iTunes, and it should be released Nov 15th or so.
There are premieres happening all over the place/world.
Posted By: ed on October 28th, 2010 at 01:00PM PST

Ed even had 3 tricks. The future looks bright for him yet. EAT IT HEATH!
Posted By: Francis York Morgan on October 28th, 2010 at 01:31PM PST
so psyched for trapasso's part
Posted By: ash on October 28th, 2010 at 01:37PM PST
damn, looks epic. glad to see actual videos are still being made
Posted By: fdajgjg on October 28th, 2010 at 01:59PM PST
Thank you, Ed.
To no surprise, there were a million people surrounded & trying to get your attention. I waited til the end of the 3rd showing, & more to say "hey".

I saw Devin Briggs. He walked passed me and didn't say anything.

I called it!
I knew Leo had something to do with that limo.

All of you should just buy the video & see for yourselves. It's totally worth your money. It's Toy Machine. Made by real human beings.
Posted By: Jacob on October 28th, 2010 at 02:16PM PST
I read these.
Posted By: john on October 28th, 2010 at 02:54PM PST
First off, what the fuck is reading?
Where's Nick T? He on Baker now?

I wanted some Jacob/Devin Briggs action. Maybe next time.

I remember when I saw Kevin. He didn't say much.

That's a really white little girl next to the Marquee.

I like the little fake spiderwebs. Even though it's more plastic eventually going to the dump. It has that Halloween spirit.

5th photo, Kevin kinda looks like a Redneck.

That kid all the way on the right has a beanie on, in fucking Los Angeles.

I'm assuming Ed is responsible for the photo shop. I love retarded/random photoshopped photos.

All of those links of posts are very similar in that they all consist of photos of waiting outside and the Marqee. Then some group photos of the blogger's pals, then the photo of Ed speaking in front of the Projector thing.

What the hell. Abdias got more coverage than Austin,Diego, and Jharms. And Diego came from another effing country.

"How do these scrawny scumbags bag these beautiful women?"
Way to Cockblock your fellow skate brethren.

Burnett has like some of the best blogging skills.
Where's Jimmy from RVCA? RVCA website is kinda weird now.

Who the hell is Zooey?

Rattray is the classiest man in skateboarding.

Marisa del Santo, skateboarding's sweetheart. ♥

Billy's tat came out really clean. Also his homie's. From that Nick T ad,right? right.

Ellen Page? I thought that was Spanky.
(ooooooooooohh!! burrrrrn)

That guy still has that T-sect costume lying around?

I wonder what it would have ben like if Leo stood on Baker.

I've kinda got a headache. So I'm gonna cut this comment short.
Posted By: Jgonzalez on October 28th, 2010 at 03:05PM PST
awww yeah! congratulations to the TM crew. and also congratulations to all the loyal pawns who were there when I couldn't be. CAN'T WAIT TO SEE IT.
Posted By: Hemlock Drew on October 28th, 2010 at 03:13PM PST
So where the fuck was NECKFACE?
Posted By: Stüvërt on October 28th, 2010 at 04:31PM PST
rad ass night, rad boys good vibes, congrats to everyone. ps ed your way sexier in person !
Posted By: yeoow doggie on October 28th, 2010 at 04:53PM PST
i already voted for that award thing although its ultimately called by one dude in the end.

Posted By: fresh from mex on October 28th, 2010 at 05:51PM PST
dude whose name you forgot/might not know: Thats Ivo, he works at sole tech, he's one of the web designers.
Posted By: Tuna on October 28th, 2010 at 07:46PM PST
I read before I comment, because it just seems like a good thing to do. This place will never be the same again. Shame about you paying for the hennessey, but pimps gotta do what they gotta do, nah'mean playaa? Are you ever going to re-release the first colors of sect socks? Purple sect.....I want it so bad haha.

Anyway, congratulations on the video being awesome and good job everybody involved. Especially Kevin cause he deserves it
Posted By: Mike on October 28th, 2010 at 07:51PM PST
doing it big toy machine, doing it big!

You missed a couple celebs though. I saw one of the Kardashians there too.
Posted By: dkjdofd on October 28th, 2010 at 08:29PM PST
Hey Ed thanks for posting the pictures of the ink. i am glad you liked them and bloodsuckin skateboard company for life. you guys have done some epic things in the skateboard and art industry.
Posted By: Cody Weis on October 28th, 2010 at 08:33PM PST

I'm dissatisfied with the amount of Austin/Diego in this post.
Toi Muhsheen OG'z
Posted By: Jgonzalez on October 28th, 2010 at 08:50PM PST
the ladies love toy machine !!! yeeeeyyuuuhh!
Posted By: the girls on October 28th, 2010 at 09:16PM PST
aint nick t on a converse trip???
ehhh fuckin killin it!!
Posted By: josiah on October 28th, 2010 at 10:27PM PST
HAHa DAn lu got kicked out!
Posted By: josiah on October 28th, 2010 at 10:28PM PST
hey dudes I wonder who the BIGGEST LOYAL FUCKING PAWN IS?????????????????????????????????????????????
Posted By: josiah on October 28th, 2010 at 10:31PM PST
i got one of the posters =)
Posted By: hehehe on October 28th, 2010 at 10:50PM PST
Kardashians were in Palm Springs tonight with the Toy posse!
Posted By: Palm Springs on October 28th, 2010 at 10:53PM PST
congrats on the video. when's it dropping and for what price point?

me"naw i couldn't"
ed"five bucks and your undivided attention"
me"i'll go as high as 20 and at least 98 percent of what's left. i still need a couple percent for menial everyday tasks"

did you alter dan lu's brother's head in that second photo he's in?
Posted By: ryan on October 28th, 2010 at 11:04PM PST
Ed, I'm some dude named Morgan, but that's my middle name. My first name is "Lucky" but it sounds kinda queer... But enough about me.
Thanks for giving a Link to my Flickr! I got lots of views.
See you all at the Toy Machine Demo at Norco Active on Halloween?

*I would've personally emailed you but I failed to find your email address...
Posted By: Morgan on October 29th, 2010 at 12:09AM PST
What a crazy fun night, I wish I had brought my camera.. and the video was AMAZING!!
stoked my tattoos up there:)
also I' m guilty of taking a poster myself.. was just going to ask if I could take one after the video but after seeing how many people were taking I had to step up..
Posted By: sambalam on October 29th, 2010 at 12:34AM PST
can't wait to see it
Posted By: ben on October 29th, 2010 at 03:36AM PST
also i hate how skateboarding sites always say "(name of pro skater) and his lady"
i wonder if there's ever a context where a skater would get publicly referred to as "and her dude"
Posted By: ben on October 29th, 2010 at 03:37AM PST
It means they don't know the girls name, if they did, they would include it.
Posted By: ed on October 29th, 2010 at 11:03AM PST
Those were the two girls who tried to fuck every one in the building that night. Especially the blonde...

Did no one noticed John Drinkard?
The 6'3, African American fellow who was running around rampant, jusdt raging the night away....???? Damn, he was loud...
Posted By: Jacob on October 29th, 2010 at 11:12AM PST
those girls are the hommies !

obviously they didn't like you..
Posted By: you're wronggg on October 29th, 2010 at 05:18PM PST
Posted By: the ass on October 29th, 2010 at 08:16PM PST
Check out Grif at the Pike. Funny! I was blacked out at this point.
Posted By: Luther on October 30th, 2010 at 01:38PM PST
Another Grif classic photo
Posted By: Luther on October 30th, 2010 at 01:40PM PST
Kellan having a smoke and a laugh with Bilbo Skid Marks---
Posted By: Luther on October 30th, 2010 at 01:43PM PST
Layton, B Hunter, and Grime photo
Posted By: Luther on October 30th, 2010 at 01:45PM PST
Your welcome ed ;)
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Posted By: sdfds on November 6th, 2010 at 06:22AM PST
dudddde hes a 70s porn star duhhh?!!!!
Posted By: shwatt snigger ( tebor dale) on November 6th, 2010 at 04:25PM PST
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